TL;DR: Playbook for launching a side hustle. I really need to work on the “fear” part of launching things.
- When you have multiple paychecks, you’re no longer dependent on a single employer
Week 1: Build an Arsenal of Ideas
Day 1: Predict the Fture
- Create a sustainable and ongoing source of income that makes a real difference in your quality of life
- Idea should be feasible, profitable, and persuasive
- Should be able to explain in a sentence or two
Day 2: Learn How Money Grows on Trees
- High-potential idea:
- Describe in one sentence
- Obvious way to make money
- Solves a problem
- Can happen quickly
- Low maintenance
- Can get paid more than once?
Day 3: Brainstorm, Borrow, or Steal Ideas
- Starter idea: sell your own stuff
- Next-level idea: buy other peoples’ stuff, then resell for more
Day 4: Weight the Obstacles and Opportunities of Each Idea
Day 5: Forecast your Profit on the Back of a Napkin
- Profit = Income - Expenses
- Make a range of projections: Original, Conservative, Optimistic
Week 2: Select Your Best Idea
Day 6: Use the Side Hustle Selector to Compare Ideas
Day 7: Become a Detective
Day 8: Have Imaginary Coffee with Your Ideal Customer
- Every side hustle has a target customer. Start with one “avatar”: single, specific, imaginary person
Day 9: Transform Your Idea into an Offer
- The Promise: how your hustle will change someone’s life
- The Pitch: why they should purchase or sign up now
- The Price: what it costs to purchase or sign up (and how to do it)
Day 10: Create Your Origins Story
- A narrative of why
- I started this because I noticed blank. There didn’t seem to be anyone else doing anything about it, so I made blank.
Week 3: Prepare for Liftoff
Day 11: Assemble the Nuts and Bolts
- Steps everyone needs to take
Day 12: Decide How to Price Your Offer
- Product should take into account time spent
- Service should at least match your normal hourly rate
Day 13: Create a Side Hustle Shopping List
Day 14: Set Up a Way to Get Paid
- Don’t re-invent the wheel
Day 15: Design Your First Workflow
- Repeatable checklist
Day 16: Spend 10 Percent More Time on the Most Important Tasks
- Provide more value and make more money
Week 4: Launch Your Idea to the Right People
Day 17: Publish Your Offer!
- Launch in beta
Day 18: Sell Like a Girl Scout
- Benefits are ways in which a product will improve someone’s life
- Features are details that demonstrate how
- Benefits are much better!!
Day 19: Ask Ten People for Help
Day 20: Test, Test, and Test Again
- Data don’t lie
- Test the big things: product (what you offer), offer (how you present it), price (how much it costs)
Day 21: Burn Down the Furniture Store
- Deals, sales, special offers: not-so-secret weapon
Day 22: Frame Your First Dollar
Week 5: Regroup and Refine
Day 23: Track Your Progress and Decide on Next Steps
- Metrics: profit, growth, time
Day 24: Grow What Works, Let Go of What Doesn’t
- What’s working well?
- Automate or outsource?
- Make more money without spending more time?
- Increase prices?
Day 25: Look for Money Lying Under a Rock
Day 26: Get It Out of Your Head
- WRITE DOWN SALES, SERVICE, AND ONBOARDING WORKFLOWS with templates, etc.
Day 27: Back to the Future
- Useful: Appendix 2: How to Validate an Idea with $10 and a Facebook Account