Writing copy for landing pages


:star: :star:

Notes

  • Best used as a reference for when I am in this position, nothing to anchor it to at the moment
  • Quick wins:
    • Focus copy on them
    • Add pattern, texture, and shine to a block of copy
    • Defang objections with an “even if” clause
    • Limit each sentence to one idea
    • Create a landing page that’s not your homepage