Just Fucking Ship


:star: :star: :star:

Notes

  • One of the most surprising solopreneurship lessons for me over the past couple of months has been the idea that shipping is a skill.
  • Setting a deadline and taking it seriously will force you to make significant progress.
  • For a project, you should start from the completed product, and then work backwards, asking:
    • What’s the end result look like, exactly?
    • How many chapters/videos/features?
    • What is absolutely required, what’s nice to have?
    • How perfect does it have to be?
    • How long will each of these take?
    • What has to come first?
    • What do I need to prepare?
    • How long will that take?
    • What do I need to find out?
    • How long will that take?
    • How much, or how little, defines success? And who controls that?
  • Be crispy: specific, vivid, detailed
  • Track your progress
    • Visible progress is a fantastic motivator.
    • Emotional management — when it comes to the sense of forward motion! — really, really matters.
  • Have everything ready and ‘mise en place’ before you start working.
  • If it’s not necessary, just let it go.
  • The answer to these ‘feelings’ is to ignore all of them, in the same way that you ignore rain, and choose not to let a rainy day affect your mood permanently.
  • My main takeaway from the book — apart from the techniques I’ve summarised above, which are, you know, kinda the point of the book — my main takeaway is that shipping needs to deal with emotions effectively.