- Innovators represent about 10% of the market and will provide you with great product feedback but rarely have a budget. As such, they are quite useful in the pre-revenue stage of a Service as a Software company.
- Early Adopters represent another 10–15% of the market and they have a budget. They often buy because they seek a competitive advantage. They see that being achieved by working with you to realize what should become a shared vision for your product.
- Start thinking of SaaS as Service as a Software, not Software as a Service.