- CSR: Corporate Social Responsibility
- Want to study if consumers respond to CSR
- Create a firm. Set up different jobs at different salries and also publicizing
different amounts of CSR
- Can increase applicant pool by the same amount as a 25% increase in salary, $11 to $15
- Moral licensing is using CSR to justify doing bad stuff
- Can even justify when they could have done something bad but they didn’t
- Tax forms: remind people of charitable donations right next to their self reported income!