FUBU: Daymond John

:star: :star: :star:


  • Started as a waiter at red lobster after high school. Friends would come home with college degrees and he questioned his own decisions.
  • Wanted a brand that loved the people who loved hip hop. Other brands didn’t want inner city kids wearing their stuff
  • Started by making his own hats and selling on street corner. Kept growing and growing from there
  • In ‘92 finally got serious. Quit red lobster
  • Give free 4xl 5xl shirts to big dudes like bodyguards. Lots of exposure
  • 300k in orders from clothes show. Snuck in with no booth. Mom took out loan on house to complete orders
  • How You Built That: Len Testa Disneyland optimization app