#17 Model Behavior w/ Entrepreneur/Investor Caterina Fake

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  • Every founder has to shape culture from day one. The culture you start with is the culture you will keep
  • How to scale human interaction?
    • Online community, not social media
  • Total addressable market is ginormous in a networked world. Take the gourmet local chocolate shop but expand the market globally
  • Standing against something gives you a strong sense of identity